Product Shoot Brief
FRIENDS ONLY
Spring 2026 Merch Collection — Shot list & creative direction for our product shoot.
Photographer True
Client Natalie Prospere
Products 5 SKUs
Est. Time 2-3 hours
The Ask
We need two things.
Clean product shots for our online store, and styled on-body shots for social and marketing. One shoot, two vibes.
The Products
What we're shooting.
Friends Only Jamaica Tee PRIORITY
Black heavyweight organic cotton. "FRIENDS ONLY" left chest, Jamaica artwork collage on back. Sizes S-XL. Retail $50.
Friends Only Trucker Hats 4 COLORWAYS
OTTO CAP 5-Panel with "FRIENDS ONLY" embroidery. Yellow/Black (signature), Black/Yellow, Black/White, Green/White. Retail $35 each.
The Gap
What we have vs. what we need.
✓ What We Already Have
- Back of Jamaica Tee — multiple angles, on-body and flat
- Yellow hat — lots of candid event shots (bars, parties, Jamaica)
- Group shots with merch at events
- Lifestyle / candid energy
- Hat collection flat lay (all 4 colorways together)
→ What We Need From This Shoot
- Front of Jamaica Tee — almost no clear front shots exist
- Clean flat lays on white/neutral — each product solo
- Individual hat shots — each colorway needs its own hero image
- Studio-quality on-body (not candid event — intentional, styled)
- Tee + Hat bundle styled together
- Website banner shots (wide format with text overlay space)
- Detail shots — embroidery thread, fabric texture, coordinates text
Part 1 — Product Only
Flat Lays & Studio Shots
Clean e-commerce photography. White or neutral background. Natural light. These become the main images on our Shopify store.
Jamaica Tee — 7 shots
This is the priority. We have almost no clean front shots.
| # | Shot | Angle | Notes |
|---|
| 1 | Front — full tee laid flat | Overhead | Show "FRIENDS ONLY" chest logo clearly |
| 2 | Back — full tee laid flat | Overhead | Show full Jamaica artwork collage |
| 3 | Front detail — chest logo close-up | 45° | Tight crop on the text |
| 4 | Back detail — artwork close-up | 45° | Turntable, flag, hibiscus |
| 5 | Back detail — coordinates | 45° | "18.1096° N, 77.2975° W" |
| 6 | Folded tee — logo showing | 45° | Retail/packaging style |
| 7 | Neck label / tag | Close-up | If there's a branded tag |
Yellow/Black Hat (Signature) — 5 shots
The hero product. Give this one the most love.
| # | Shot | Angle | Notes |
|---|
| 8 | Front — embroidery facing camera | Straight on | Hero product shot |
| 9 | 3/4 angle — front + side | 3/4 | Shows shape and mesh |
| 10 | Side profile | 90° side | Structure and snapback |
| 11 | Embroidery detail | Close-up | Thread texture, stitch quality |
| 12 | Back — snapback | Rear | Mesh back, adjustment |
Other Hat Colorways — 2-3 shots each
Black/Yellow, Black/White, Green/White — same angles as above, just the essentials.
| Hat | Shots Needed |
|---|
| Black/Yellow | Front straight-on + 3/4 angle + embroidery detail |
| Black/White | Front straight-on + 3/4 angle |
| Green/White | Front straight-on + 3/4 angle |
Collection & Bundle Shots — 4 shots
Group arrangements for the store and marketing.
| # | Shot | Notes |
|---|
| 20 | All 4 hats in a row | Overhead, all colorways side by side |
| 21 | All 4 hats styled/stacked | 45° angle, creative arrangement |
| 22 | Full collection — tee + all 4 hats | The complete Friends Only lineup |
| 23 | Bundle — tee + yellow hat paired | For the $80 bundle listing |
Vibe Check
The energy we're going for.
Premium but real. Culture, not costume. Friends, not followers.
Part 2 — On Body
Lifestyle & Styled Shots
Natural light, 2-3 models (mix of male/female). Styled outfits — keep it simple, let the merch be the star. These are for social media, website, and marketing.
Jamaica Tee — On Body — 7 shots
| # | Shot | Model Direction |
|---|
| 24 | Front — standing, relaxed | Show chest logo. Hands relaxed or in pockets. |
| 25 | Back — standing, looking away | Full back artwork visible. Hero lifestyle shot. |
| 26 | Front — waist up | Tighter crop, eye contact |
| 27 | Back — waist up | Back artwork detail on body |
| 28 | Side angle — full body | Show fit and silhouette |
| 29 | Movement — walking or turning | Candid feel, natural |
| 30 | Tee styled differently (tucked, etc.) | Show versatility |
Yellow Hat (Signature) — On Body — 6 shots
The hero hat. Multiple looks.
| # | Shot | Model Direction |
|---|
| 31 | Front — hat forward, eye contact | Classic trucker hat look |
| 32 | 3/4 angle — hat slightly tilted | Styled, attitude |
| 33 | Side profile | How it sits on head |
| 34 | Back view on model | Mesh and snapback |
| 35 | Hat tipped up / pushed back | Casual, relaxed |
| 36 | Laughing or in conversation | Candid energy |
Other Hats + Bundle — On Body — 8 shots
| # | Shot | Notes |
|---|
| 37 | Black/Yellow hat — front, eye contact | Different model |
| 38 | Black/White hat — 3/4 angle | Clean, minimal |
| 39 | Green/White hat — front or 3/4 | Show colorway clearly |
| 40 | Tee + Yellow Hat — full body front | THE combo shot. Sells the bundle. |
| 41 | Tee + Yellow Hat — full body back | Back artwork + hat |
| 42 | Tee + Yellow Hat — waist up | Tighter, styled |
| 43 | Two models in FO merch | Community vibe |
| 44 | Group — 3 models, mixed merch | Different hats, different fits |
Social Media & Website Formats — 4 shots
| # | Shot | Use |
|---|
| 45 | Wide horizontal — negative space on side | Website hero banner (text overlay space) |
| 46 | Vertical — waist up, hat focus | IG Stories / TikTok |
| 47 | Square — product tight crop | IG feed |
| 48 | Detail texture — fabric, embroidery | Website background |
Reference
What we've shot before.
These are from events and Jamaica. The energy is right — we just need that same vibe with intentional lighting and framing.
Tech Specs
Deliverables.
| Spec | Requirement |
|---|
| Resolution | Minimum 4000px on longest side |
| Format | JPG (high quality) + RAW files |
| Color profile | sRGB for web |
| Flat lay background | White or light neutral |
| Aspect ratios | Square (1:1), 4:5 (IG), 9:16 (stories), 16:9 (banners) |
| Retouching | Light color correction. Keep it authentic — no heavy editing. |
Day Of
What to bring.
- Jamaica Tee — 1 each in S, M, L (for different model fits)
- Yellow/Black Hat x 1
- Black/Yellow Hat x 1
- Black/White Hat x 1
- Green/White Hat x 1
- Steamer or iron (wrinkle-free tees)
- Lint roller
- "Born In Jamaica" poster (good prop if available)
- FO stickers (detail shot prop)
- Good vibes only
